Fog Fest returns September 28th & 29th, 2024

Fog Fest Parade Registration is Open

Pacifica’s Fog Fest Parade registration is now open!

Join the spectacle on Saturday, September 23, 2023, at 10AM. Make a splash, and unleash your inner mermaid or sea creature, with this year’s theme celebrating Sea Life and Mermaids.

Also, make note of our new parade contest category of best costumed walking group for a chance to win $100 cash and a certificate.  

This year’s Grand Marshal is the incredible Department of Public Works and Wastewater Division employees of the City of Pacifica. Fog Fest is thanking them for keeping Pacifica’s sewer mains and storm drains flowing, especially during the heaviest winter storms in four decades!

Stay after the parade to enjoy the Fog Fest featuring three stages of music, arts and crafts, fun activities, and delectable food. Don’t miss this unique event celebrating all things Pacifica. Mark your calendars, gather your friends, and join us for the Fog Fest Parade on September 23, 2023. We can’t wait to see you there, shimmering and shining as part of the mesmerizing sea life and mermaid-themed celebration!

Register by August 31st.


Celebrating 37 Years September 28th & 29th 2024

10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!

About the Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups as well as the “Gift for Pacifica Fund.” Now over 50 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

Learn More about Fog Fest

2023 Official Beer Sponsor of Fog Fest

805 Firestone Walker Beer  

2023 Stage Sponsors

Vinefast Logo   Lytt  


Recology Waste Zero   City Toyota   Serramonte Ford   Direct Mortgage Funding Pacifica   Tri Counties Bank   Moose Lodge   Path Water