Fog Fest returns September 28th & 29th, 2024

Changes afoot at the Pacific Coast Fog Fest 2023!

On September 23rd and 24th Fog Fest goers will notice some changes from last year’s Fog Fest.Worry not! We’ll still have our kick off parade highlighting the richness and vibrancy of our local community. We’ve still have three stages of entertainment going full-time throughout the two days of the festival. There’s still a ton of art and craft vendors. And there’s still lots of food vendors offering the tasty treats (and BIG bites) you’ve comåe to expect and some new tastes to experience. Family Fun Fest? Got it!

So what’s different?

New fire regulations require shorter runs of exhibit tents with more frequent gaps between them. This is minor, but it should lend itself to a more open and airy feel. Some of the gaps will have tables and chairs to increase seating availability.

Shortly after Fog Festival 2022 concluded, a new “Disposable Food Service Ware Ordinance” came into effect. Adults will see the impact in the beer, wine, and cocktail booths. Beer will be sold in aluminum pint cups. Cocktails will be served in cans instead of disposable cups. Those “PLA” cups with green-colored “Certifiable Compostable” labels are banned by the ordinance. Wine and the Fog Cutter will be served in real glass glasses!

Souvenir wine glass from Fog Fest 2019

We felt that very few people would enjoy their beverage from a paper cup, so we moved to the next-best thing – aluminum cups and glass glasses!

After consulting with our liquor distributor of many years, we concluded that canned-wine offerings are not good enough (yet) for our festival! We’ll continue to pour wine from the bottle, but we’ll be pouring wine into real glasses! Plain glass and souvenir glasses will be available to choose from.

Our signature cocktail – the Fog Cutter – will be made in glasses! Festival attendees will have a choice of plain glass or they can purchase their beverage in a souvenir glass for a small up-charge.

We’ll also have souvenir glasses available for purchase as in years past. Participants can transfer their canned beverages into their souvenir glasses if they would like to enjoy their beverage out of a glass instead of a can. As always, festival attendees can bring their own vessels if they want.

805 Beer

2023 Beer Sponsor: Firestone Walker 805 lager

We’ll have a new beer sponsor this year – Firestone Walker. Past sponsors have changed due to restructuring and economic challenges. Firestone Walker is happy to join us and we’re proud to have Firestone Walker, a California-based brewer brewer on board! We’ll be serving several of their beers.

We have some new supporters of the Fog Festival and we’ll be recognizing some long-time supporters who’ve hidden in the background. Look for our sponsor logos and names on banners and be sure to give them your support – the Fog Festival could not exist without their contributions!

Speaking of support, food vendors will not be using community groups to the extent they have in the past. We’ve got plenty of work and there are many opportunities for local groups to earn their hours and garner their share of the proceeds. Change can be unsettling, but we know our community is up to the challenge!


Celebrating 37 Years September 28th & 29th 2024

10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!

About the Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups as well as the “Gift for Pacifica Fund.” Now over 50 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

Learn More about Fog Fest

2023 Official Beer Sponsor of Fog Fest

805 Firestone Walker Beer  

2023 Stage Sponsors

Vinefast Logo   Lytt  


Recology Waste Zero   City Toyota   Serramonte Ford   Direct Mortgage Funding Pacifica   Tri Counties Bank   Moose Lodge   Path Water