If you’ve been waiting for the opportunity to express your photographic talents, now is your chance! Show off your photographic skill by entering our contest. There is no residency, geographic content or age restrictions. Entries will be accepted September 19th – 22nd 2025 at the Sanchez Art Center.
2022 Winners on Display at Fog Fest. Photo by Loretta Morgan.
Final deadline is Monday, September 22nd at 5pm to the Sanchez Art Center.
All entries will be judged by acclaimed Pacifica photographers, Edwin Hacking, Alan Grinberg, and Sharron L Walker.
The Fog Fest Photography Contest is coordinated by Sanchez Art Center.
Division 2 – Portraits (individuals or group of any species, together or on their own; and/or selfies)
Division 3 – Black & White or Monochromatic (any subject/no restrictions)
PRIZES/AWARDS – winners in each division:
-1st Place $100 – 2nd Place $50 – 3rd Place $25
-Special Certificate Award – Judge’s Award for Best of Show
-Exhibition Award – All award winners will be invited to participate in a group show at Sanchez Art Center in 2026.
Entry Form: Entries should be accompanied by a $10 entry fee and the Pacific Coast Fog Fest Photo Contest Entry Form. Up to 2 entries will be accepted per entrant. The fee is $10 per entrant (not per entry).
Checks should be made payable to: FFOG.
For more information contact the Sanchez Art Center at 650-355-1894 or email at info@sanchezartcenter.org
Download the entry form and contest guidelines below:
Drop Off Location:
SANCHEZ ART CENTER
1220-B Linda Mar Blvd.
Pacifica, CA 94044
650-355-1894
1pm to 5pm Friday through Monday September 19th – 22nd
Join us Saturday morning of the Fog Fest as spectators line the streets to get the best views of all the creative and wonderful floats, marching bands, dance groups and classic & antique vehicles that proceed down Palmetto Ave. beginning at 10am. this 38th year of the Fog Fest!
Grand Marshal
We’re excited to announce the Parks, Beaches & Recreation Department as this year’s Grand Marshal, in recognition of their long-standing dedication to inclusive, innovative, and community-centered recreational access. Their programs have brought generations of Pacificans together to play, explore, and connect with our outdoor spaces. Fog Fest is deeply grateful for their impact.
Honorary Grand Marshal
We also invited the Pacific Beach Coalition as Honorary Grand Marshal for their tireless efforts to care for all beaches and the Ocean. Their stewardship has helped keep our shoreline clean and healthy for all to enjoy and recreate upon. The California Brown Pelican is their 2025 Earth Honoree.
Prizes
$100 and certificate for Best Float
$100 and certificate for Best Mini Float
$100 and certificate for Best Costumed walking group
$100 and certificate for Best Music or Dance Group
Prizes are awarded at the Center Stage at Palmetto Ave. and Santa Maria Ave., Sunday morning 10:00 am.
The Parade starts Saturday morning at 10:00 am, begins at the south end of Palmetto Avenue and ends at IBL Middle School.
Momotombo SF performing live on the Lytt Stage – South on Saturday September 28th 2024.
Pacifica, CA December 12, 2024 — With over 60 thousand attendees, unforgettable performances, and a vibrant showcase of local art and culture, this year’s festival was a tremendous success. The 37th Annual Pacific Coast Fog Fest presented by Lytt, which took place on September 28th and 29th, transformed “Downtown Pacifica” into a hub of community celebration, drawing both locals and visitors from across the Bay Area all for a great cause.
“Ultimately an entire festival dedicated to the community, we have so many amazing nonprofits in our town that do so much beautiful good and I hope they get as much money as possible so they can keep giving back and make our community better and better,” says Holly Smallie, Director of Operations for Lytt.
Watch Fog Fest 2024 Recap Video
Representatives from each volunteer organization are invited to attend a check distribution ceremony on Thursday, January 16th 2025 at the Sanchez Art Center beginning at 7:00PM. FFOG will announce the total amount being contributed back to our community and present each of the nearly 40 organizations with their share.
“The bills have all been paid and we have a date for the distribution,” says FFOG Vice President Kathy Johnson, “I’m looking forward to seeing everyone and celebrating the Fog Fest success due to the hard work that all of our local community groups provide,” she adds.
Fog Fest Organizing Group (FFOG) would like to extend a huge thank you to all sponsors, participants, attendees and of course, volunteers — Your energy and support made this such a memorable experience.
Rest assured, after a quick break over the holidays, FFOG will be back to work prepping and planning for Fog Fest 2025. To learn more or get involved, please visit PacificCoastFogFest.com.
Be sure to follow Fog Fest on Facebook and Instagram for additional updates in the early Spring. See you next year!
We know you love your dog! We love ours too! But the Fog Festival does not permit dogs. I know, I know, we’ve all seen them at the Festival. A few of us have even stepped in their poo – including some people wearing open toed shoes!
However, there’s a new law that came into effect since the last Fog Fest that has us using glass for beverage service. Because we are using glass instead of PLA cups this year, we expect more broken glass than in the past. Please keep your pets safe by keeping them at home!
We’ll have some doggie bandanas for sale at the merchandise booth so you can show your love and bring a bit of the Fog Fest home to Fido! But, PLEASE PLEASE PLEASE don’t bring your pet or lock them in your car when you come to the Fog Festival!
On September 23rd and 24th Fog Fest goers will notice some changes from last year’s Fog Fest.Worry not! We’ll still have our kick off parade highlighting the richness and vibrancy of our local community. We’ve still have three stages of entertainment going full-time throughout the two days of the festival. There’s still a ton of art and craft vendors. And there’s still lots of food vendors offering the tasty treats (and BIG bites) you’ve comåe to expect and some new tastes to experience. Family Fun Fest? Got it!
So what’s different?
New fire regulations require shorter runs of exhibit tents with more frequent gaps between them. This is minor, but it should lend itself to a more open and airy feel. Some of the gaps will have tables and chairs to increase seating availability.
Shortly after Fog Festival 2022 concluded, a new “Disposable Food Service Ware Ordinance” came into effect. Adults will see the impact in the beer, wine, and cocktail booths. Beer will be sold in aluminum pint cups. Cocktails will be served in cans instead of disposable cups. Those “PLA” cups with green-colored “Certifiable Compostable” labels are banned by the ordinance. Wine and the Fog Cutter will be served in real glass glasses!
Souvenir wine glass from Fog Fest 2019
We felt that very few people would enjoy their beverage from a paper cup, so we moved to the next-best thing – aluminum cups and glass glasses!
After consulting with our liquor distributor of many years, we concluded that canned-wine offerings are not good enough (yet) for our festival! We’ll continue to pour wine from the bottle, but we’ll be pouring wine into real glasses! Plain glass and souvenir glasses will be available to choose from.
Our signature cocktail – the Fog Cutter – will be made in glasses! Festival attendees will have a choice of plain glass or they can purchase their beverage in a souvenir glass for a small up-charge.
We’ll also have souvenir glasses available for purchase as in years past. Participants can transfer their canned beverages into their souvenir glasses if they would like to enjoy their beverage out of a glass instead of a can. As always, festival attendees can bring their own vessels if they want.
2023 Beer Sponsor: Firestone Walker 805 lager
We’ll have a new beer sponsor this year – Firestone Walker. Past sponsors have changed due to restructuring and economic challenges. Firestone Walker is happy to join us and we’re proud to have Firestone Walker, a California-based brewer brewer on board! We’ll be serving several of their beers.
We have some new supporters of the Fog Festival and we’ll be recognizing some long-time supporters who’ve hidden in the background. Look for our sponsor logos and names on banners and be sure to give them your support – the Fog Festival could not exist without their contributions!
Speaking of support, food vendors will not be using community groups to the extent they have in the past. We’ve got plenty of work and there are many opportunities for local groups to earn their hours and garner their share of the proceeds. Change can be unsettling, but we know our community is up to the challenge!
Pacifica’s Fog Fest Parade registration is now open!
Join the spectacle on Saturday, September 23, 2023, at 10AM. Make a splash, and unleash your inner mermaid or sea creature, with this year’s theme celebrating Sea Life and Mermaids.
Also, make note of our new parade contest category of best costumed walking group for a chance to win $100 cash and a certificate.
This year’s Grand Marshal is the incredible Department of Public Works and Wastewater Division employees of the City of Pacifica. Fog Fest is thanking them for keeping Pacifica’s sewer mains and storm drains flowing, especially during the heaviest winter storms in four decades!
Stay after the parade to enjoy the Fog Fest featuring three stages of music, arts and crafts, fun activities, and delectable food. Don’t miss this unique event celebrating all things Pacifica. Mark your calendars, gather your friends, and join us for the Fog Fest Parade on September 23, 2023. We can’t wait to see you there, shimmering and shining as part of the mesmerizing sea life and mermaid-themed celebration!
Free COVID-19 vaccinations and testing are available at this year’s Fog Fest 2022. Made available by San Mateo County Health. Look for them on Palmetto Ave and Carmel Ave during the festival September 24th and 25th.
September 24th and 25th
10:00 A.M. – 6:00 P.M
Palmetto Ave. Admission is Free
Pacifica, California –It has been two long years since Pacifica has celebrated the Pacific Coast Fog Fest.
The 2022 Fog Fest will bring tons of fun for the two-day event, reuniting family and friends for this
annual tradition.
The Pacific Coast Fog Fest has a new President, James Crowe. Nominated by the Board of Directors in
November 2021, James brings 30 years of media and marketing experience to the event. When asked
about his new role he replied, “I am excited and extremely humbled to be working with such a talented
group of individuals dedicated to giving so much back to the community.” Past President Larry Passmore
stated, “After an extensive search during the pandemic, I know we had found the right person to take over
as President. The whole organization is excited to have him lead Fog Fest into the future.”
The Pacific Coast Fog Fest attracts thousands of visitors and celebrates the uniqueness of the region and
the spirit of all Pacificans. The Pacific Coast Fog Fest raises funds for local non-profit and other
community organizations. The organization also contributes to the “Gift for Pacifica Fund.” Through the
years, 50+ local organizations have benefited by volunteering in the festival, resulting in over $1,000,000
given back to the community since Fog Fest’s inception 35 years ago.
The Pacific Coast Fog Fest began in 1986 to promote The City of Pacifica and to celebrate the marvelous
coast. The last full weekend of September was chosen because historically the weather is unbeatable. The
Fog Fest kicks off Saturday morning at 10:00 A.M. with the Discover Pacifica Parade and marching band
competition. Festival attendees stay and enjoy the arts and crafts booths, food and beverage, music
entertainment, Family Fun Fest, and a variety of other activities.
The Pacific Coast Fog Fest Organizing Board includes Executive Committee members James Crowe
(President), Scott Cirimeli (Sponsorships), Kathlene Crowe (Secretary). Other committee members
include John Beckmeyer (Logistics), Josh Armstrong (Entertainment Chair), Robine Runneals (Parade
Chair), Archie Judan (Parade Co-Chair) all supported by Fog Fest Coordinator, Kathy Johnson.
Pacifica is the “Passage to The Coast” and “Everything Starts Here!” Come celebrate 35 years of
traditional family fun at the Pacific Coast Fog Fest.
Contact Information
P.O. Box 846
Pacifica, CA 94044
Phone: 650-355-8200
Kathy Johnson, Fog Fest Coordinator coordinator@fogfest.org
James Crowe, Fog Fest President/Advertising PR president@fogfest.org
Scott Cirimeli, Fog Fest Sponsorships sponsorships@fogfest.org
Josh Armstrong, Fog Fest Entertainment Chair entertainment@fogfest.org
Robine Runneals, Fog Fest Parade Chair parade@fogfest.org
Julie Mell, Fog Fest Social Media media@fogfest.org
Facebook: https://www.facebook.com/FogFest
Twitter: https://twitter.com/fogfestival
Instagram: https://www.instagram.com/fogfestival/
We hope all of you, your families and friends are safe and staying healthy at this time. Even though we see new Covid case numbers coming down, and the implementing of Covid Vaccinations, there is still an uncertainty in the ability to host a large event like ours. Since forward planning starts so early in our calendar year, we have made the decision to postpone our 35th Annual Pacific Coast Fog Fest until September 2022.
Our goal is to continue our annual tradition of bringing great music, entertainment, art food and libations to our coast side. We also want to continue to support our amazing Community Groups and the vendors who share their terrific goods with us during our two-day Festival albeit in 2022.
During this pandemic we have gained a deeper appreciation for the life-giving services of “essential workers” in our communities. Artists provide a different kind of “essential” service. Each year, the Pacific Fog Festival brings you artists and vendors who want to inspire us with their goods and show that there are ways to find quality hand made goods made locally. We hope you all continue to stay safe and healthy and please, watch for updates on events and opportunities on our Facebook and Instagram pages.
With Much Appreciation for your understanding and commitment,
The Fog Fest Organizing Group
Executive Committee
Debbie Russitano – VP and Block Captain Chair
Scott Cirimeli – VP and Sponsorships
Ana Williams – Secretary Board Members
John Beckmeyer — Logistics Co-Chair, Josh Armstrong – Entertainment Chair, Mickey Kappes -Entertainment Co-Chair, Robine Runneals – Parade Chair, Archie Judan – Parade Co-Chair.
Larry Passmore – Consultant
Katherine Johnson – Coordinator
Julie Mell – Social Media Consultant
10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!
About the Fog Fest
The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups. Now over 35 groups benefit and to date, an amount of $1,250,000 has been donated back.
The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.
September 24th and 25th
Dear Fog Festival Attendees and Vendors,
