Fog Fest returns September 28th & 29th, 2024

Author Archive

Fog Fest Fundraiser Sets Organizing Group on Track to Flourish

Pacifica, CA May 23, 2024 — Fog Fest Organizing Group (FFOG), the all volunteer community group behind this year’s annual Pacific Coast Fog Fest, would like to thank everyone who attended the first official fundraiser to help #SaveFogFest. Over 200 community members showed up to Winters Tavern last Sunday to enjoy live music, sunshine and good vibes for a great cause.

“I was thrilled to see how many people came out to show their love for our longtime tradition” says Kim Lerohl who recently joined in on the efforts and organized the fundraising event. “The generosity shown was a perfect example of how tight knit our community really is” she added.

Lerohl is still working to track down the final silent auction winners but early reports show that she and her fellow community members were able to raise over $9,000! As a reminder, all funds raised benefit Fog Fest to help cover rising production costs and ensure the 35+ local non profit community organizations, who volunteer on the day of the fest, receive money for their work.

Fog Fest President John Beckmeyer hopes to address community concerns and share more information in the coming month as his team gears up for a few more fundraisers while still also planning the 37th Annual Fog Fest set for September 28th and 29th along Palmetto Ave.

“We understand how much Fog Fest means to the fabric of our community and we are working diligently to offset the increased costs to keep it alive” Beckmeyer says. “We have seen the commentary online from concerned community members and are working on a FAQ sheet to help better explain how it all works” he notes.

FFOG also wants to extend a heartfelt thank you to Kim Lerohl, all the bands that donated their performances — Offshore Winds, Public John, Native Elements, Midnight Mixtape, and Whisper to Thunder and of course the owners of Winters Tavern CJ and Corinne for hosting and contributing to the event. Also sending a special shout out to Kelli Collins for providing the tacos, Lola Carr for donating the Quirk seltzers, and Chasta and Dennis Willis from Soundwaves TV for helping out with promotion.

A more formal announcement discussing this year’s budget, how the vendor program works, and who is currently serving on the board and its sub committees to follow soon after the groups next board meeting in June. In the meantime, you are encouraged to follow Fog Fest on Facebook at and on Instagram at @fogfestival for general updates. If you want to learn more or get involved then please visit Fog Fest’s website at

Fog Fest Fundraiser set for this Sunday at Winters Tavern starting at 1:00PM

Pacifica, CA May 17, 2024 — You’re invited to A MOST EXCELLENT FUNDRAISER TO #SAVEFOGFEST this Sunday, May 19th 2024 from 1pm to 7pm at Winters Tavern — 1522 Francisco Blvd. Pacifica CA 94044.

Join us for live music, food and drinks, silent auction, and more. Your $25 ticket includes food donated by P-Town Catering & Pop Up and a Quirk Seltzer drink donated by Boulevard Brewing Co.

Can’t make it? Donate directly to show your support!

All proceeds benefit Fog Fest to cover rising production costs and to give to our community — which since FFOG’s inception in 2000, has awarded over 55 participating nonprofit community organizations over $1.25 million.

To learn more or get involved, please contact Fog Fest Coordinator Kathy Johnson at

Pacific Coast Fog Fest Board of Directors Seeks Community Support to Make This Year’s Event Possible

Pacifica, CA April 10, 2024 — To our fellow community members who love Fog Fest and want to see it happen this year, we invite you to get involved! We are currently recruiting volunteers to fill specific roles that are necessary to put on the 37th Annual Pacific Coast Fog Fest.

This year we are up against some significant challenges with recruitment, regulations and rising costs. Since our last public update, I’m glad to share that we have added 8 new members to our team and continue to optimize our budget. However, there is still a very high chance that if we do not address the current needs this year’s Fog Fest will not happen. That would crush our community — local businesses and organizations would suffer and we would potentially lose this cherished, long standing tradition forever.

So I ask for your help once again. Please see below and reach out if you can join the effort to #SaveFogFest!

Will you join one of the following teams?

  • Legal
  • Security
  • Website Management
  • Fundraising & Sponsorships
  • Marketing & Communications
  • Cashier Training & Management

If so, please contact John Beckmeyer at

Are you interested in making a contribution and/or sponsoring? For more information, please contact John Beckmeyer at

Did you know? All proceeds from the festival each year are given back to the community groups that participate. The total amount awarded since the year 2000 is over $1.25 million!

On the festival days, our community groups staff booths, handle parking lots, marshall the parade, act as block captains helping out visitors throughout the day, hang banners, put out traffic control signs, move equipment, and more.

If you or someone you know is part of a community group who wants to raise funds AND support our community with its largest event of the year then please contact Kathy Johnson, Fog Fest Coordinator at

Thank you for reading and for your continued support.

Yours in community,
John Beckmeyer
Acting President, Pacific Coast Fog Fest

Dogs Not Permitted at Fog Festival 2023

We know you love your dog! We love ours too! But the Fog Festival does not permit dogs. I know, I know, we’ve all seen them at the Festival. A few of us have even stepped in their poo – including some people wearing open toed shoes!

However, there’s a new law that came into effect since the last Fog Fest that has us using glass for beverage service. Because we are using glass instead of PLA cups this year, we expect more broken glass than in the past. Please keep your pets safe by keeping them at home!

We’ll have some doggie bandanas for sale at the merchandise booth so you can show your love and bring a bit of the Fog Fest home to Fido! But, PLEASE PLEASE PLEASE don’t bring your pet or lock them in your car when you come to the Fog Festival!

Woof-fully yours,

The Fog Festival Board

Changes afoot at the Pacific Coast Fog Fest 2023!

On September 23rd and 24th Fog Fest goers will notice some changes from last year’s Fog Fest.Worry not! We’ll still have our kick off parade highlighting the richness and vibrancy of our local community. We’ve still have three stages of entertainment going full-time throughout the two days of the festival. There’s still a ton of art and craft vendors. And there’s still lots of food vendors offering the tasty treats (and BIG bites) you’ve comåe to expect and some new tastes to experience. Family Fun Fest? Got it!

So what’s different?

New fire regulations require shorter runs of exhibit tents with more frequent gaps between them. This is minor, but it should lend itself to a more open and airy feel. Some of the gaps will have tables and chairs to increase seating availability.

Shortly after Fog Festival 2022 concluded, a new “Disposable Food Service Ware Ordinance” came into effect. Adults will see the impact in the beer, wine, and cocktail booths. Beer will be sold in aluminum pint cups. Cocktails will be served in cans instead of disposable cups. Those “PLA” cups with green-colored “Certifiable Compostable” labels are banned by the ordinance. Wine and the Fog Cutter will be served in real glass glasses!

Souvenir wine glass from Fog Fest 2019

We felt that very few people would enjoy their beverage from a paper cup, so we moved to the next-best thing – aluminum cups and glass glasses!

After consulting with our liquor distributor of many years, we concluded that canned-wine offerings are not good enough (yet) for our festival! We’ll continue to pour wine from the bottle, but we’ll be pouring wine into real glasses! Plain glass and souvenir glasses will be available to choose from.

Our signature cocktail – the Fog Cutter – will be made in glasses! Festival attendees will have a choice of plain glass or they can purchase their beverage in a souvenir glass for a small up-charge.

We’ll also have souvenir glasses available for purchase as in years past. Participants can transfer their canned beverages into their souvenir glasses if they would like to enjoy their beverage out of a glass instead of a can. As always, festival attendees can bring their own vessels if they want.

805 Beer

2023 Beer Sponsor: Firestone Walker 805 lager

We’ll have a new beer sponsor this year – Firestone Walker. Past sponsors have changed due to restructuring and economic challenges. Firestone Walker is happy to join us and we’re proud to have Firestone Walker, a California-based brewer brewer on board! We’ll be serving several of their beers.

We have some new supporters of the Fog Festival and we’ll be recognizing some long-time supporters who’ve hidden in the background. Look for our sponsor logos and names on banners and be sure to give them your support – the Fog Festival could not exist without their contributions!

Speaking of support, food vendors will not be using community groups to the extent they have in the past. We’ve got plenty of work and there are many opportunities for local groups to earn their hours and garner their share of the proceeds. Change can be unsettling, but we know our community is up to the challenge!

Fog Fest Parade Registration is Open

Pacifica’s Fog Fest Parade registration is now open!

Join the spectacle on Saturday, September 23, 2023, at 10AM. Make a splash, and unleash your inner mermaid or sea creature, with this year’s theme celebrating Sea Life and Mermaids.

Also, make note of our new parade contest category of best costumed walking group for a chance to win $100 cash and a certificate.  

This year’s Grand Marshal is the incredible Department of Public Works and Wastewater Division employees of the City of Pacifica. Fog Fest is thanking them for keeping Pacifica’s sewer mains and storm drains flowing, especially during the heaviest winter storms in four decades!

Stay after the parade to enjoy the Fog Fest featuring three stages of music, arts and crafts, fun activities, and delectable food. Don’t miss this unique event celebrating all things Pacifica. Mark your calendars, gather your friends, and join us for the Fog Fest Parade on September 23, 2023. We can’t wait to see you there, shimmering and shining as part of the mesmerizing sea life and mermaid-themed celebration!

Register by August 31st.

35th Annual Pacific Coast Fog Fest Returns In 2022

September 24th and 25th
10:00 A.M. – 6:00 P.M
Palmetto Ave. Admission is Free

Pacifica, California –It has been two long years since Pacifica has celebrated the Pacific Coast Fog Fest.
The 2022 Fog Fest will bring tons of fun for the two-day event, reuniting family and friends for this
annual tradition.

The Pacific Coast Fog Fest has a new President, James Crowe. Nominated by the Board of Directors in
November 2021, James brings 30 years of media and marketing experience to the event. When asked
about his new role he replied, “I am excited and extremely humbled to be working with such a talented
group of individuals dedicated to giving so much back to the community.” Past President Larry Passmore
stated, “After an extensive search during the pandemic, I know we had found the right person to take over
as President. The whole organization is excited to have him lead Fog Fest into the future.”

The Pacific Coast Fog Fest attracts thousands of visitors and celebrates the uniqueness of the region and
the spirit of all Pacificans. The Pacific Coast Fog Fest raises funds for local non-profit and other
community organizations. The organization also contributes to the “Gift for Pacifica Fund.” Through the
years, 50+ local organizations have benefited by volunteering in the festival, resulting in over $1,000,000
given back to the community since Fog Fest’s inception 35 years ago.

The Pacific Coast Fog Fest began in 1986 to promote The City of Pacifica and to celebrate the marvelous
coast. The last full weekend of September was chosen because historically the weather is unbeatable. The
Fog Fest kicks off Saturday morning at 10:00 A.M. with the Discover Pacifica Parade and marching band
competition. Festival attendees stay and enjoy the arts and crafts booths, food and beverage, music
entertainment, Family Fun Fest, and a variety of other activities.

The Pacific Coast Fog Fest Organizing Board includes Executive Committee members James Crowe
(President), Scott Cirimeli (Sponsorships), Kathlene Crowe (Secretary). Other committee members
include John Beckmeyer (Logistics), Josh Armstrong (Entertainment Chair), Robine Runneals (Parade
Chair), Archie Judan (Parade Co-Chair) all supported by Fog Fest Coordinator, Kathy Johnson.

Pacifica is the “Passage to The Coast” and “Everything Starts Here!” Come celebrate 35 years of
traditional family fun at the Pacific Coast Fog Fest.

Contact Information
P.O. Box 846
Pacifica, CA 94044
Phone: 650-355-8200

Kathy Johnson, Fog Fest Coordinator
James Crowe, Fog Fest President/Advertising PR
Scott Cirimeli, Fog Fest Sponsorships
Josh Armstrong, Fog Fest Entertainment Chair
Robine Runneals, Fog Fest Parade Chair
Julie Mell, Fog Fest Social Media

Fogfest 2021 Postponed to Sept 2022

Dear Fog Festival Attendees and Vendors,

We hope all of you, your families and friends are safe and staying healthy at this time. Even though we see new Covid case numbers coming down, and the implementing of Covid Vaccinations, there is still an uncertainty in the ability to host a large event like ours. Since forward planning starts so early in our calendar year, we have made the decision to postpone our 35th Annual Pacific Coast Fog Fest until September 2022.

Our goal is to continue our annual tradition of bringing great music, entertainment, art food and libations to our coast side. We also want to continue to support our amazing Community Groups and the vendors who share their terrific goods with us during our two-day Festival albeit in 2022.

During this pandemic we have gained a deeper appreciation for the life-giving services of “essential workers” in our communities. Artists provide a different kind of “essential” service. Each year, the Pacific Fog Festival brings you artists and vendors who want to inspire us with their goods and show that there are ways to find quality hand made goods made locally. We hope you all continue to stay safe and healthy and please, watch for updates on events and opportunities on our Facebook and Instagram pages.

With Much Appreciation for your understanding and commitment,

The Fog Fest Organizing Group

Executive Committee
Debbie Russitano – VP and Block Captain Chair
Scott Cirimeli – VP and Sponsorships
Ana Williams – Secretary
Board Members
John Beckmeyer — Logistics Co-Chair, Josh Armstrong – Entertainment Chair, Mickey Kappes -Entertainment Co-Chair, Robine Runneals – Parade Chair, Archie Judan – Parade Co-Chair.

Larry Passmore – Consultant
Katherine Johnson – Coordinator
Julie Mell – Social Media Consultant

Please contact us at with any questions. 



Celebrating 37 Years September 28th & 29th 2024

10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!

About the Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups as well as the “Gift for Pacifica Fund.” Now over 50 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

Learn More about Fog Fest

2023 Official Beer Sponsor of Fog Fest

805 Firestone Walker Beer  

2023 Stage Sponsors

Vinefast Logo   Lytt  


Recology Waste Zero   City Toyota   Serramonte Ford   Direct Mortgage Funding Pacifica   Tri Counties Bank   Moose Lodge   Path Water