Fog Fest returns September 23rd and 24th, 2023


2023 Parade Theme: Sea Life & Mermaids

Mermaid tail background with fun cursive font saying theme of 2023 parade is Sea Life and Mermaids. Contact with any questions.

Parade Grand Marshal: Pacifica’s Department of Public Works and Wastewater Plant employees


$100 and certificate for Best Float
$100 and certificate for Best Mini Float
$100 and certificate for Best Costumed walking group
$100 and certificate for Best Music or Dance Group

Prizes are awarded at the Center Stage at Palmetto Ave. and Santa Maria Ave., Sunday morning 10:00 am.

The Parade starts Saturday morning at 10:00 am, begins at the south end of Palmetto Avenue and ends at IBL Middle School.

See Parade Participant Guidelines


Celebrating 36 Years September 23rd & 24th 2023

10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!

About the Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups as well as the “Gift for Pacifica Fund.” Now over 50 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

Learn More about Fog Fest

2023 Official Beer Sponsor of Fog Fest

805 Firestone Walker Beer  

2023 Stage Sponsors

Vinefast Logo   Lytt  


Recology Waste Zero   City Toyota   Serramonte Ford   Direct Mortgage Funding Pacifica   Tri Counties Bank   Moose Lodge   Path Water