Fog Fest returns September 28th & 29th, 2024

About The Pacific Coast Fog Fest

The Pacific Coast Fog Fest was originally produced by a professional festival planner under the auspices of the City of Pacifica. After eight years, the City relinquished their production rights to a coalition of individuals from local non-profit organizations who formed the production company Pacifica Festivals, Inc. They produced the Fog Fest for six years before deciding to disband. At that point, a group of community-minded citizens who didn’t want to see the Fog Fest die, came together to form the Fog Fest Organizing Group (FFOG). The first year, 2000, was a little lean since FFOG had to start with zero funds in order to come up with enough to produce the festival. Fund raising was done and seed money was contributed from throughout the community.

In the years that have followed, we have experienced an enormous increase in Sponsorship contributions, which has been a major boom to the success of the Fog Fest. All proceeds from the festival each year are given back to the community groups who participate. Every year the total number of groups who benefit is now up to 55 and they have been awarded a total of over $1.25 million to date! FFOG has also created a Gift to Pacifica Fund, which at this moment holds over $32,000. Over the years, $3,500 has been spent. In 2005 a painting, depicting Pacifica living on our infamous Linda Mar State Beach and hangs in our community center and a memorial bench placed at Rotary Plaza in 2012.  

Fog Fest Organizing Board:

Executive Committee

John Beckmeyer

Katherine Johnson
Vice President

Letty Soto and Elena Royale
Logistics Chair

Theresa Gio

John Beckmeyer

Board Members

Jim Vargas
Entertainment Chair

Robine Runneals
Parade Chair

Sue Vaterlaus
City of Pacifica Council Liaison


Celebrating 37 Years September 28th & 29th 2024

10am - 6pm on Palmetto Ave. in Pacifica.
Admission is Free!

About the Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups as well as the “Gift for Pacifica Fund.” Now over 50 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

Learn More about Fog Fest

2023 Official Beer Sponsor of Fog Fest

805 Firestone Walker Beer  

2023 Stage Sponsors

Vinefast Logo   Lytt  


Recology Waste Zero   City Toyota   Serramonte Ford   Direct Mortgage Funding Pacifica   Tri Counties Bank   Moose Lodge   Path Water